Buy 1 unit at ALLURE for your chance to own two exclusive pitch-side tickets to the FIFA World Cup 2026TM in Toronto.*
Experience history as it happens from your front row seats.
Unmatched access.
Global energy.
At the centre of the world's most-watched sporting event.
REGISTER NOW*No purchase necessary. Open to residents of Canada who have reached the age of majority in their province or territory of residence. Individuals who enter into a firm and binding Agreement of Purchase and Sale for one (1) residential unit at Allure by EMBLEM Developments during the promotional period will receive one (1) entry per qualifying purchase. The promotional period ends Sunday, June 14th, 2026 at 11:59 PM ET. One (1) potential winner will be selected by random draw from all eligible entries received. Odds of winning depend on the number of eligible entries received. The selected entrant must correctly answer a mathematical skill-testing question and meet all eligibility requirements in order to be declared the confirmed winner. The prize consists of two (2) Pitch-Side Lounge tickets to the FIFA World Cup 26TM match: Panama vs. Croatia scheduled for June 23, 2026 in Toronto, Canada. Approximate retail value may vary depending on final ticket allocation. Travel, accommodation, transportation, and other expenses are not included unless otherwise specified. Tickets are subject to FIFA ticketing terms and conditions and venue policies. Prize must be accepted as awarded and is not transferable, assignable, or redeemable for cash, except at the sole discretion of EMBLEM Developments. EMBLEM Developments reserves the right to substitute a prize of equal or greater value. This promotion is not sponsored, endorsed, administered by, or associated with FIFA. FIFA World Cup 26TM and related marks are trademarks of FIFA and are used for descriptive purposes only. EMBLEM Developments reserves the right to cancel, suspend, or modify the promotion if necessary due to technical issues, fraud, or circumstances beyond its control. All decisions of EMBLEM Developments are final.
A ONCE-IN-A-GENERATION OPPORTUNITY.
236 King ST. E.
UNRIVALLED SOPHISTICATION. A NEW MONUMENT OF SOPHISTICATION AND PRESENCE ON TORONTO’S PRESTIGIOUS KING STREET. RISING 43 FLOORS, THIS CAPTIVATING COMMUNITY OFFERS 509 PREMIUM RESIDENTIAL UNITS IN THE HEART OF A HIGHLY-COVETED DOWNTOWN NEIGHBOURHOOD.
THE BUILDING
The eight-storey podium hosts esteemed retailers to meet your every whim. Woven into the historic fabric of downtown at its base and yet utterly distinct in its architectural expression, this landmark residence will forever influence Toronto’s perception of luxury.
HIGH-RISE BUILDING OF THE YEAR
CANADA-WIDE FINALIST CHBA 2024
Unimpeded Exploration.
THE CITY OPENS BEFORE YOU AT ALLURE. WITH THE STREETCAR ONLY A MINUTE AWAY FROM HOME, YOU ENJOY UNPARALLELED ACCESS TO THE CITY’S COMPREHENSIVE TRANSIT SYSTEM AND, SOON, TORONTO’S NEW ONTARIO LINE – SET TO BE THE MAIN EAST-WEST CONNECTION. WITH SERVICE EVERY 90 SECONDS, EVERYWHERE IS WITHIN YOUR REACH. DOWNTOWN TORONTO IS LIMITLESS.
LOCATION
ASPIRATIONAL LIVING.
DOWNTOWN TORONTO IS IN THE MIDST OF ONE OF THE WORLD’S LARGEST REVITALIZATION PLANS – PROMISING TO COMPLETELY TRANSFORM THIS AREA. ALLURE’S PRIME LOCATION PLACES YOU RIGHT AT THE CENTRE OF THE CITY’S INCREDIBLE NEXT WAVE OF GROWTH. THIS IS WHERE DISTINCTION MEETS INNOVATION.
100
Walk Score
100
Transit Score
98
Bike Score
YOUR ROLLS-ROYCE CHAUFFEUR AWAITS
TRAFFIC AND PARKING ARE NO LONGER A CONCERN FOR YOU AS YOU ARE BEING CHAUFFEURED IN THE ALLURE ROLLS-ROYCE. BE FURTHER INSPIRED AS YOU THINK CLEARLY WHILE SURROUNDED BY HAND-FINISHED MATERIALS. WHILE SOME IMPRESS OTHERS, YOU IMPRESS YOURSELF AS YOU ARRIVE AT YOUR DESITINATION. SCHEDULE WITH EASE, THEN PUT YOUR FEET UP. NEVER FEELING ORDINARY, EVERY TRIP IS AN EXPERIENCE IN THE ALLURE ROLLS-ROYCE.
- 01LOUIX LOUIS
- 02AGAINST THE GRAIN
- 03EL CATRIN DESTILERIA
- 04PURE SPIRITS OYSTER BAR
- 05WILDLY DELICIOUS AT THE DISTILLERY
- 06SAKS FOOD HALL BY PUSATERI'S
- 07CAFÉ ORO DI NAPOLI SUD FORNO
- 08SUD FORNO
- 09CARISMA
- 10CHOTTO MATTE
- 11HENDRIKS RESTAURANT
- 12BANKNOTE BAR
- 13WOODS RESTAURANT AND BAR
- 14HY'S STEAKHOUSE & COCKTAIL BAR
- 15LEÑA RESTAURANTE
- 16TERRONI
- 17BARBERIAN'S STEAK HOUSE
- 18ARDO
- 19GUSTO 501
Suites
The nuance of materiality
An exercise in proportion, allure’s refined suites offer a range of noble and pure finishes designed to subtly elevate your distinct design preferences.
Every aspect of your kitchen, no matter how minute, has been carefully considered to ensure the space stands as an elegant celebration of luxurious standards and an artful display of function.
Prime Views. Prime Investments.
Enjoy stunning views of downtown Toronto from your suite at ALLURE. Cast your gaze onto the iconic city skyline, framed by the blue expanse of the waterfront.
AMENITIES
24 HOUR, 2-DAY-A-WEEK CONCIERGE
LOBBY LOUNGE
SAUNA
STEAM ROOM
STATE-OF-THE-ART FITNESS CENTRE WITH PERSONAL MASSAGE ROOM
OUTDOOR FITNESS AND YOGA AREA
PELOTON CYCLE STUDIO
SOCIAL LOUNGE WITH PRIVATE DINING
PRIVATE SCREENING LOUNGE
INDOOR/OUTDOOR CHILDREN'S PLAY AREAS
TERRACE WITH PRIVATE DINING AND BBQs
ROLLS-ROYCE CHAUFFEUR SERVICE
Comfort Without Equal
Allure offers a curated selection of amenities focused on elevated service and hospitality. A host of comforts specifically chosen to create an uncompromising level of luxury, from the exclusive spa to the on-site butler and more.
Register
First Access to the official price lists & floor plans.
The Mark of Exceptional Design.
Design is in EMBLEM’s DNA. There is no substitute for great design. It is the single most important factor in how we feel about our home it determines how we live our lives, how we interact with our loved ones, and how we rejuvenate.